Optimize Bidding Strategy Rule Sets | KwickMetrics Ads

Optimize Bidding Strategy Rule Sets: Switching Bidding Strategies Automatically

Overview

Optimize Bidding Strategy Rule Sets allow you to automatically switch a campaign’s bidding strategy based on performance conditions.

This Rule Set type operates at the Campaign level and evaluates campaign performance over a selected data range. When the defined conditions are met, the system changes the campaign’s bidding strategy according to your configuration.

Optimize Bidding Strategy Rule Sets apply to Sponsored Products only.

Explanation

Optimize Bidding Strategy Rule Sets evaluate campaign-level performance metrics and apply a bidding strategy change when rule conditions are satisfied.

The automation follows this structure:

  1. Select the Goal: Optimize Bidding Strategy.

  2. Define performance Conditions using campaign-level metrics.

  3. Select an Action to change the bidding strategy.

  4. Choose Frequency and Data Range.

  5. Select eligible Campaigns.

  6. Activate the Rule Set.

Action Behaviour

When configuring a rule, the available action allows you to switch the campaign’s bidding strategy.

The action applies only when all rule conditions are met during the evaluation window.

Each rule can contain only one action.

Usage

Optimize Bidding Strategy Rule Sets are typically used when you want to:

  1. Change bidding strategy based on ACoS or ROAS performance.

  2. Align bidding strategy with campaign profitability trends.

  3. Apply consistent bidding strategy logic across multiple campaigns.

  4. Reduce manual monitoring of bidding strategy adjustments.

  5. Automate strategic shifts based on defined performance thresholds.

This Rule Set type is suitable when bidding strategy decisions need to be applied at the overall campaign level for Sponsored Products.

Steps

Step 1 — Define Goal

  1. Select Optimize Bidding Strategy as the Goal.

  2. The system configures the wizard for campaign-level bidding strategy automation.

Step 2 — Setup & Schedule

  1. Enter a Rule Set Name (4–150 characters).

  2. Select one or more Ads Profiles.

  3. Choose Frequency:

    • Once

    • Daily

    • Weekly

    • Monthly

    • Hourly (if eligible)

Hourly availability depends on:

  1. Hourly mode being enabled for your account.

  2. All selected profiles having an active hourly-data subscription.

  3. Hourly performance data being available.

  4. Select the Lookback Period:

    • Non-hourly: standard windows (e.g., last 7/14/30 days).

    • Hourly: limited to supported hourly windows.

  5. Optionally configure Exclude settings.

  6. Choose Notification Type:

    • Execute

    • Notify

    • Execute & Notify

  7. If using Notify modes, select Recipient Users.

Step 3 — Configure Rules

  1. Add at least one Rule (maximum 20).

  2. Define Conditions using campaign-level metrics such as impressions, clicks, spend, sales, ACoS, ROAS, CTR, CVR, or time-based safeguards.

  3. Select the Action to change the bidding strategy.

Each rule can contain up to 10 conditions.

Step 4 — Select Campaigns

  1. Select eligible Sponsored Products campaigns.

  2. Only eligible and enabled campaigns can be selected.

Step 5 — Review & Activate

  1. Review the Goal, schedule, rules, and selected campaigns.

  2. Acknowledge the configuration.

  3. Set the Rule Set to Active.

Alert
If the configuration is not acknowledged, the Rule Set will be saved as Inactive even if Active was selected.

Important Rules and Behavior

  1. Optimize Bidding Strategy Rule Sets apply only to Sponsored Products.

  2. Rules are evaluated sequentially.

  3. Once a campaign is modified by one rule during execution, it is not evaluated by subsequent rules in the same run.

  4. Hourly frequency is available only if account eligibility and data availability requirements are met.

  5. Hourly data range and exclusion options are more limited than non-hourly schedules.

  6. After creation or update, the Rule Set may enter a processing state during which editing or linking may be temporarily blocked.

Prerequisites

  1. Ads integration must be connected.

  2. Selected Ads Profiles must be active.

  3. You must have access to the Ads Management module.

  4. Selected campaigns must be Sponsored Products and eligible.

  5. For Hourly frequency:

    • All selected profiles must have an active hourly-data subscription.

    • Hourly performance data must be available.

Summary

Optimize Bidding Strategy Rule Sets automate campaign-level bidding strategy changes for Sponsored Products based on defined performance conditions.

By combining structured conditions, scheduled execution, and campaign-level scope, this Rule Set type enables systematic bidding strategy adjustments while maintaining predictable and controlled automation.