Overview

Optimize Placements Rule Sets allow you to automatically adjust Sponsored Products placement multipliers based on performance conditions.

This Rule Set type operates at the Campaign level and evaluates placement-level performance metrics such as Top of Search, Product Page, and Rest of Search. When defined conditions are met, the system updates placement multipliers according to your configuration.

Optimize Placements Rule Sets apply to Sponsored Products only.

Explanation

Optimize Placements Rule Sets evaluate placement-specific performance over a selected data range. Based on your defined conditions, the system adjusts placement multipliers for eligible campaigns.

The automation follows this structure:

1. Select the Goal: Optimize Placements.

2. Define Conditions using placement-level metrics.

3. Select an Action related to placement multiplier adjustment.

4. Choose Frequency and Data Range.

5. Select eligible Campaigns.

6. Activate the Rule Set.
   

Supported Placement Types

Placement adjustments apply to:

1. Top of Search

2. Product Page

3. Rest of Search

Available Actions

When configuring a rule, you can:

1. Increase placement multiplier.

2. Decrease placement multiplier.

3. Set a fixed placement multiplier value.

When adjusting placement multipliers, you can optionally configure minimum and maximum limits. These guardrails ensure placement changes remain within defined boundaries.

If a calculated change exceeds the defined limits, the adjustment is capped accordingly.

Usage

Optimize Placements Rule Sets are typically used when you want to:

1. Increase Top of Search multiplier for high-performing placements.

2. Reduce placement exposure for underperforming placements.

3. Apply structured placement logic across multiple campaigns.

4. Maintain controlled adjustments using guardrails.

5. Systematically respond to placement-level performance trends.

This Rule Set type is designed specifically for Sponsored Products placement optimization.

Steps

Step 1 — Define Goal

1. Select Optimize Placements as the Goal.

2. The system configures the wizard for campaign-level placement automation.

Step 2 — Setup & Schedule

1. Enter a Rule Set Name (4–150 characters).

2. Select one or more Ads Profiles.

3. Choose Frequency:

   • Once

   • Daily

   • Weekly

   • Monthly

   • Hourly (if eligible)

Hourly availability depends on:

1. Hourly mode being enabled for your account.

2. All selected profiles having an active hourly-data subscription.

3. Hourly performance data being available.

4. Select the Lookback Period:

   • Non-hourly: standard windows (e.g., last 7/14/30 days).

   • Hourly: limited to supported hourly windows.

5. Optionally configure Exclude settings.

6. Choose Notification Type:

   • Execute

   • Notify

   • Execute & Notify

7. If using Notify modes, select Recipient Users.

Step 3 — Configure Rules

1. Add at least one Rule (maximum 20).

2. Define Conditions using placement-level performance metrics such as:

   • Top of Search metrics

   • Product Page metrics

   • Rest of Search metrics

3. Select one Action:

   • Increase multiplier

   • Decrease multiplier

4. Optionally configure minimum and maximum limits.

Each rule can contain up to 10 conditions.

Step 4 — Select Campaigns

1. Select eligible Sponsored Products campaigns.

2. Only eligible and enabled campaigns can be selected.

Step 5 — Review & Activate

1. Review the Goal, schedule, rules, and selected campaigns.

2. Acknowledge the configuration.

3. Set the Rule Set to Active.

If the configuration is not acknowledged, the Rule Set will be saved as Inactive even if Active was selected.

Important Rules and Behavior

1. Optimize Placements Rule Sets apply only to Sponsored Products.

2. Placement metrics are available only for Sponsored Products.

3. Rules are evaluated sequentially.

4. Once a campaign is modified by one rule during execution, it is not evaluated by subsequent rules in the same run.

5. Placement adjustments respect configured minimum and maximum limits.

6. Hourly frequency is available only if account eligibility and data availability requirements are met.

7. After creation or update, the Rule Set may enter a processing state during which editing or linking may be temporarily blocked.

Prerequisites

1. Ads integration must be connected.

2. Selected Ads Profiles must be active.

3. You must have access to the Ads Management module.

4. Selected campaigns must be Sponsored Products and eligible.

5. For Hourly frequency:

   • All selected profiles must have an active hourly-data subscription.

   • Hourly performance data must be available.

Summary

Optimize Placements Rule Sets automate placement multiplier adjustments for Sponsored Products campaigns based on defined performance conditions.

By combining placement-level metrics, structured scheduling, and optional guardrails, this Rule Set type enables controlled and systematic placement optimization while maintaining predictable boundaries.