Overview

This module provides visibility into rating volume, rating quality, and rating trends over time.

Explanation

The data shown in Product Rating Tracking reflects customer sentiment toward the product itself and is independent of seller feedback related to service or fulfillment.

Product Rating Dashboard

Summary metrics displayed include:

1. Total Ratings – Total number of ratings received

2. Average Rating – Overall average star rating (1 to 5)

3. Total Positive Ratings – Count of 4-star and 5-star ratings

4. Total Negative Ratings – Count of 1-star and 2-star ratings

All summary metrics update dynamically based on the selected date range.

Customer Ratings Breakdown

Displayed data includes:

1. Overall average rating

2. Total rating count

3. Percentage distribution by star level:

   1. 5-star

   2. 4-star

   3. 3-star

   4. 2-star

   5. 1-star

This breakdown helps sellers understand whether rating changes are driven by isolated issues or broader quality trends.

Rating Collection Logic

Key behaviors:

1. Up to 100 most recent ratings per star level (1–5) are collected for each product

2. Ratings are tracked at the ASIN level

3. Ratings for all product variants are included automatically

4. New ratings are synced regularly to reflect recent customer activity

NOTE
Historical ratings beyond the most recent limits may not be fully represented.

Enabling Product Rating Tracking

Setup behavior:

1. Sellers choose which products to enable for rating tracking

2. Once enabled, ratings are tracked for the selected product and its variants

3. Disabled products stop syncing new rating data

ASIN tracking is subject to plan-based limits.

Managing Products for Rating Tracking

Management capabilities include:

1. Viewing all available products

2. Searching products by ASIN

3. Enabling or disabling rating tracking using a toggle

4. Monitoring remaining ASIN tracking limits

This allows sellers to focus tracking on high-priority or high-risk products.

Rating Trends and Analysis

Trend capabilities include:

1. Time range selection (predefined and custom ranges)

2. Comparison mode to measure improvement or decline versus a previous period

3. Grouping by:

   1. Day

   2. Month

Trend charts can display:

1. Actual average rating

2. Comparison average rating

3. Star-level rating trends

These views help correlate rating changes with campaigns, listing updates, or operational changes.

Products Rating Table

Table fields include:

1. Product name and image

2. SKU

3. Marketplace

4. Last updated date

5. Total ratings

6. Average rating

7. Positive ratings

8. Negative ratings

The table supports sorting and column customization for focused analysis.

Marketplace Data Notice

Possible reasons include:

1. Differences in data refresh timing

2. Marketplace rounding or aggregation behavior

3. Partial availability of historical rating data

INFO
A system notice is shown when such differences may occur to maintain transparency.

Relationship to Feedback Automator

Relationship behavior:

1. Rating requests sent by campaigns contribute directly to Product Rating metrics

2. Campaign Analytics and Product Rating together help measure campaign effectiveness

3. Sellers can correlate rating trends with specific outreach efforts

Summary