The Product Trends report provides a time-based view of product performance across key business metrics such as orders, units sold, revenue, costs, and profitability.
Unlike summary reports that display aggregated totals, this report breaks down performance across time columns (day, week, or month), allowing you to analyze how individual products or categories perform during a selected period.
Each product or category appears as a row in the table, with selected metrics displayed across time-based columns and a total column summarizing the entire period.
The report uses historical marketplace data synced from connected marketplaces and helps identify performance patterns, sudden changes, and trends in product sales or profitability.
Use the Product Trends report to:
This report is useful for monitoring product behavior and identifying opportunities for optimization.
You can select one or more metrics using the Select Metrics dropdown. Each selected metric appears as a separate sub-row under each product or category.
Common metrics include:
Number of orders placed during the selected time period.
Total quantity of items sold.
Total sales value generated before deducting marketplace fees and costs.
Total cost associated with the items sold.
Additional business expenses allocated to the product.
Calculated profit after deducting COGS, marketplace fees, and allocated expenses.
Available metrics may vary depending on the marketplace and the enabled modules.
The main table displays product performance across the selected time period.
Each row represents a product or category, depending on the selected grouping.
The table includes:
This structure allows multiple metrics to be viewed together for each product.
The report allows switching between Organic and Ads views.
This helps you understand how product performance differs between organic demand and advertising-driven sales.
The Group By option controls how data is aggregated.
Available options include:
Displays individual products with their respective performance metrics.
Aggregates performance metrics across all products within each category.
Grouping by category helps identify broader trends at the category level rather than individual product performance.
The Column Group option determines how time periods are displayed.
Available options:
Shows individual daily values for detailed analysis.
Aggregates values into weekly totals.
Aggregates values into monthly totals.
Changing the column grouping helps analyze performance at different levels of time granularity.
You can enable the Compare With option to analyze performance against a previous period.
When comparison is enabled:
This helps evaluate whether performance is improving or declining relative to the previous period.
The report provides several tools to narrow the analysis.
Search products using:
Filters allow you to refine the dataset by:
Filters can be combined to analyze specific groups of products.
The report supports multiple predefined date ranges, including:
The selected date range determines the time columns displayed in the report.
Product performance calculations may differ slightly between marketplaces.
Profit calculations are based on Financial Events data when available.
Profit calculations are derived from order-level shipment data.
Available metrics and fields may vary depending on the marketplace integration.