The Accounts Dashboard provides a portfolio-level view of performance across multiple seller accounts connected in KwickMetrics. It allows you to compare key business metrics such as sales, profitability, and advertising performance across accounts within a single report.
Unlike the standard Dashboard, which focuses on a single account, the Accounts Dashboard aggregates performance data from all connected accounts to help you evaluate overall portfolio performance and identify differences between accounts.
The report uses synced marketplace data and reflects historical performance based on the selected reporting period.
The Accounts Dashboard helps you:
This report is particularly useful for agencies, brands managing multiple stores, or businesses operating across several marketplace accounts.
The All Accounts table is the first section of the report and provides a summary of key performance metrics grouped by account.
Each row represents a seller account, while the All row aggregates totals across all connected accounts.
When comparison is enabled, percentage change indicators show how the selected period compares with the previous equivalent period.
When the Sales tab is selected, the table displays the following metrics:
Total number of orders placed within the selected reporting period.
Total quantity of products sold during the selected period.
Total sales amount generated before deducting fees, advertising costs, or expenses.
Net profit after deducting marketplace fees, advertising costs, COGS, storage fees, and recorded expenses.
Net profit expressed as a percentage of revenue.
Profit Margin = (Net Profit ÷ Revenue) × 100
The total cost of products sold during the selected period.
Total number of units refunded during the selected period.
Total monetary value of refunded orders.
When the Advertisement tab is selected, the table displays advertising performance metrics.
Percentage of advertising spend relative to ad-driven sales.
ACOS = (Ad Spend ÷ Ad Sales) × 100
Lower ACOS indicates more efficient advertising.
Percentage of total sales revenue spent on advertising.
TACOS = (Ad Spend ÷ Total Sales) × 100
TACOS helps measure how advertising spend relates to overall business performance.
Revenue generated for every unit of advertising spend.
ROAS = Ad Sales ÷ Ad Spend
Higher ROAS indicates better advertising efficiency.
Number of orders attributed to advertising campaigns.
Revenue generated from ad-driven orders.
Total advertising spend across campaigns.
Number of units sold through ad-driven orders.
The Overall Performance Table provides a monthly and yearly breakdown of performance across all accounts.
The section title changes depending on the selected tab:
The table displays:
Cells show metric values for each month and year combination. If no data is available for a period, the cell displays a dash (-).
This table helps you:
The Trends chart visualizes performance changes over time for selected accounts.
The chart updates dynamically based on the selected tab and filters.
The Trends chart helps you:
The Top 5 Accounts charts highlight accounts that rank highest for specific metrics.
Each chart displays horizontal bars showing the relative performance of the top accounts.
Shows accounts generating the highest revenue during the selected period.
Shows accounts with the highest profitability.
Shows accounts with the highest advertising cost relative to ad sales.
Shows accounts allocating the largest share of total revenue to advertising.
Shows accounts generating the highest return on advertising spend.
The Accounts Dashboard includes several controls that affect all sections of the report.
Defines the reporting period for all accounts.
Available options include:
Enables comparison with the previous equivalent period.
When enabled:
Allows switching between:
All report sections update automatically when switching tabs.
Allows filtering data by marketplace.
Available options:
This filter applies to all report sections.
Defines the base currency used when comparing accounts.
When accounts operate in different currencies, values are automatically converted to the selected currency to ensure consistent comparison.
Performance calculations vary slightly by marketplace.
To access the Accounts Dashboard:
The Advertisement tab requires at least one account with advertising data integration.
Data reflects synced marketplace records and may update as refunds, fees, or financial events are processed.
Recent data may change during the day as marketplace updates are received.
When comparing accounts using different currencies, values are converted using current exchange rates.
Historical data is available only from the date when the account was first connected and synced.
The Accounts Dashboard provides a portfolio-level view of performance across multiple seller accounts.
By combining sales, profitability, and advertising metrics into a single report, it allows you to compare accounts, monitor trends, and identify areas that require further analysis or optimization.