How to Configure Target ACOS and Target ROAS in Campaign Manager

How to Configure Target ACOS and Target ROAS in Campaign Manager

Overview

Target ACOS and Target ROAS are campaign-level performance threshold settings available in Campaign Manager. These values define efficiency goals that are passed to the advertising platform (where supported) and used as part of campaign optimization behavior. This article explains where these settings are configured, how to update them, and the rules that apply.

Explanation


Target ACOS (Advertising Cost of Sales) and Target ROAS (Return on Ad Spend) are stored at the campaign level and managed directly from the Campaign Manager campaign list.

Campaign Manager allows users to:

  1. Edit Target ACOS or Target ROAS inline for individual campaigns

  2. Update Target ACOS or Target ROAS in bulk across multiple campaigns

  3. Validate entered values against supported system ranges before saving

Only one performance target is typically applicable per campaign, depending on campaign configuration and marketplace behavior.

Usage

Configure Target ACOS or Target ROAS when you need to:

  1. Define a clear efficiency goal for a campaign

  2. Align campaign optimization with business performance targets

  3. Apply consistent thresholds across multiple campaigns

  4. Update performance goals without editing campaigns directly in Amazon Ads

Where Target ACOS and ROAS Are Configured

Campaign List (Inline Editing)

  1. Target ACOS and Target ROAS appear as editable columns in the Campaigns table when supported

  2. Each campaign row shows the current value

  3. An edit icon appears when the campaign is eligible for editing

  4. Changes are saved directly from the table

Bulk Update (Multiple Campaigns)

  1. Campaign Manager supports updating performance thresholds for multiple campaigns at once

  2. Bulk updates are performed from the Bulk Action menu

Steps: Configure Target ACOS or ROAS for a Single Campaign

  1. Open Campaign Manager and go to the Campaigns tab

  2. Locate the campaign in the campaign list

  3. Identify the Target ACOS or Target ROAS column

  4. Click the edit icon in the relevant cell

  5. Enter the desired value

  6. Save the change by pressing Enter or clicking outside the field

  7. Review the confirmation message indicating success or failure

Notes
Inline editing is disabled for archived or ended campaigns.

Steps: Bulk Update Target ACOS or ROAS

  1. In the Campaigns tab, select one or more campaigns using the checkboxes

  2. Click Bulk Action

  3. Select Update performance thresholds

  4. In the modal, choose the threshold type:

    1. Target ACOS, or

    2. Target ROAS

  5. Enter the desired value

  6. Submit the update

  7. Review the confirmation message showing success or partial failure

Info
Bulk updates are processed in a single request. Some campaigns may succeed while others fail validation.

Important Rules and Validations

Target Value Ranges

  1. Target ACOS must be between 0 and 100

  2. Target ROAS must be between 0 and 100

Campaign Eligibility

  1. Archived campaigns cannot be edited

  2. Ended campaigns (based on marketplace timezone) are read-only

Prerequisites

Before configuring Target ACOS or Target ROAS:

  1. Campaign Manager module access must be enabled

  2. Amazon Ads integration must be complete

  3. A marketplace (profile) must be selected

  4. The campaign must be active and eligible for editing

Summary

Target ACOS and Target ROAS allow users to define clear campaign performance goals directly from Campaign Manager. Using inline edits or bulk updates, users can efficiently apply consistent optimization thresholds across campaigns while respecting campaign eligibility, marketplace rules, and data sync behavior.