Overview

Campaign Manager is designed to support structured campaign operations, improve control over large campaign sets, and reduce operational risk through consistent rules, validations, and bulk workflows.

Explanation

From Campaign Manager, users can:

1. View all campaigns for a selected marketplace (profile) in a single table

2. Edit campaign settings inline, such as name, budget, base budget, status, dates, bidding strategy, and performance targets

3. Perform bulk actions across multiple campaigns at once

4. Drill into individual campaigns to manage structure and analyze performance

5. Review performance trends, heatmaps, and applied automations

Usage

1. Monitor campaign performance for a specific marketplace and time range

2. Make day-to-day campaign adjustments efficiently

3. Apply consistent changes across multiple campaigns

4. Investigate performance drivers at the campaign, ad group, or target level

5. Review how automations such as dayparting or rule sets interact with active campaigns

It is intended for both routine campaign management and deeper performance review workflows.

Core Capabilities

Campaign list management

1. View one row per campaign with configuration details and performance metrics

2. Filter, sort, and customize visible columns

3. Enable, pause, or archive campaigns

4. Edit campaign-level fields directly from the table

Bulk campaign operations

1. Enable, pause, or archive multiple campaigns

2. Adjust budgets, start dates, and end dates

3. Update performance thresholds such as Target ACOS or Target ROAS

4. Move campaigns into portfolios, remove them, or create new portfolios

Campaign detail and analysis

1. Drill into a campaign to access the Summary view

2. Manage ad groups, placements, products, search terms, targets, and negative targeting

3. Apply suggested bids where available

4. Analyze hourly performance using heatmaps

5. Review campaign-level change history

Automation visibility

1. View linked dayparting plans and rule sets applied to a campaign

2. Understand how base budgets and base bids are used as references for automations

Supported Ad Platforms and Scope

1. Supported ad types:

   • Amazon Sponsored Products

   • Amazon Sponsored Display

2. Data sources:

   • Standard Amazon Ads campaign reports

   • Amazon Marketing Stream (AMS), when available

3. Scope:

   • All campaign data is limited to the selected marketplace (profile)

Campaign creation is not performed within Campaign Manager. New campaigns are created through the Campaign Launcher.

Important Rules and Behavior

1. Campaign Manager supports near real-time data updates when Amazon Marketing Stream is enabled

2. Amazon Marketing Stream availability depends on the user’s subscription plan

3. Archived or ended campaigns are read-only and cannot be edited

4. Budget, bid, date, and threshold changes are validated against marketplace and ad-type rules

Prerequisites

Before using Campaign Manager:

1. The account plan must include access to the Campaign Manager module

2. Amazon Ads integration must be completed

3. At least one marketplace (profile) must be selected

4. Ad spend or overage restrictions must not block access

If these conditions are not met, users may see restricted access messages or an integration setup prompt instead of campaign data.

Summary