Overview

This article explains how to set up Dayparting in the Ads Management module. It covers the full configuration flow, from creating a Dayparting to activating it, and highlights the key rules that affect setup and activation.

Explanation

Dayparting is created using a guided, four-step setup flow. During setup, you define the marketplace and date range, select which campaigns and targets are controlled, configure hourly schedules for one or more strategies, and then review and activate the configuration.

Once activated, Dayparting applies hourly multipliers based on the selected marketplace’s timezone and the stored base values in Campaign Manager.

Usage

You should set up Dayparting when:

• You want to control ad behavior by hour or day

• You have identified performance patterns that vary by time

• You want consistent, automated adjustments instead of manual changes

Before setting up Dayparting, ensure that base bids and base budgets are correctly defined so multiplier calculations behave predictably.

Steps

Step 1: Basic Setup

Provide the following required information:

• Dayparting name

• Marketplace (must have active ads integration)

• Start date

• End date or “Never”

Key rules:

• The start date cannot be in the past.

• If “Never” is enabled, the Dayparting runs indefinitely until manually disabled.

• Once a Dayparting has started, the start date cannot be edited.
  

Step 2: Select Campaigns and Manage Targets

Select the campaigns you want Dayparting to control.

You can:

• Search and filter campaigns

• Add campaigns individually

• Add all enabled eligible campaigns at once

Supported campaign types:

• Sponsored Products

• Sponsored Display

After adding campaigns, you can optionally manage which targets or keywords are controlled within each campaign.

Behavior to understand:

• When managing targets for the first time, Dayparting assumes all active targets are included unless you remove them.

• Paused campaigns or targets may be enabled during hours where multipliers are greater than zero.
  

Step 3: Configure Schedules

Configure hourly schedules for one or more strategies.

Available strategies:

• Bid

• Budget

• Top of Search placement (Sponsored Products only)

• Product Page placement (Sponsored Products only)

For each strategy:

• Turn the strategy on or off

• Assign hourly multipliers across the week

Multiplier rules:

• 1× means no change from the base value

• Values greater than 1× increase aggressiveness

• Values less than 1× reduce aggressiveness

• 0× effectively pauses that strategy during the hour

Schedules always follow the marketplace’s timezone.

Step 4: Review and Activate

Review the Dayparting configuration, including:

• Name and marketplace

• Date range

• Linked campaigns

• Strategy schedules

To activate:

• Confirm that at least one strategy is active

• Acknowledge that you have reviewed the configuration

• Save and activate

If acknowledgement is not completed or no strategies are active, activation is blocked.

Important Rules and Behavior

• At least one campaign must remain linked.

• A campaign cannot be linked to overlapping Daypartings.

• At least one strategy must be active to enable Dayparting.

• Placement strategies are applied only where supported.

Closing or refreshing the browser during setup may interrupt the configuration flow.

Summary

Setting up Dayparting involves defining when it runs, which campaigns it controls, and how bids, budgets, or placements change by hour. Once activated, Dayparting automatically applies your configured schedules using base values from Campaign Manager, reducing the need for ongoing manual adjustments.