Overview

This article explains how to control the lifecycle of a Dayparting configuration, including how to activate it, pause it, and disable it. It also explains what happens to bids, budgets, and placements when Dayparting status changes.

Explanation

Dayparting can exist in multiple states depending on how it is saved and whether it is currently applying schedules. Status changes affect whether hourly multipliers are actively applied but do not directly change stored base values.

Understanding these states helps avoid unexpected behavior when turning Dayparting on or off.

Activating Dayparting

You can activate Dayparting only after completing its configuration.

To activate Dayparting:

• At least one campaign must be linked

• At least one strategy must be set to Active

• The configuration must be acknowledged

• The Dayparting must not be in a processing or restricted state

Once activated:

• Dayparting status becomes Active

• Hourly multipliers apply according to the start date and marketplace timezone

If the start date is in the future, Dayparting will show as Active but will not apply changes until the start date is reached.

Pausing Dayparting (Setting to Inactive)

You can pause Dayparting by switching its status to Inactive.

When Dayparting is Inactive:

• Hourly multipliers stop applying going forward

• Linked campaigns and targets remain linked

• Saved schedules and strategies are preserved

Pausing is useful when you want to temporarily stop Dayparting without losing configuration.

Disabling Dayparting Behavior

Disabling Dayparting refers to stopping its execution, either by:

• Manually setting status to Inactive, or

• Allowing the configured end date to pass

Disabling Dayparting does not automatically revert bids, budgets, or placements to their base values.

If the last applied multiplier was not 1×, the adjusted value may remain in effect.

Best Practice Before Disabling

To ensure values return to base behavior:

• Set upcoming hours to 1× for relevant strategies

• Allow those hours to run

• Then set Dayparting to Inactive

This ensures that base bids, budgets, or placements are reapplied before execution stops.

Draft vs Inactive States

Dayparting can also exist in non-running states during setup.

Draft:

• Saved without acknowledgement

• Cannot be activated until acknowledged

Inactive:

• Configuration is complete and acknowledged

• Ready to be activated later

Only Active Daypartings apply hourly multipliers.

Important Rules and Limitations

• You cannot activate Dayparting without acknowledging the configuration

• You cannot activate Dayparting with all strategies set to Inactive

• Status changes may be blocked while Dayparting is processing

Summary

Activating Dayparting starts applying hourly multipliers based on your configuration. Pausing or disabling stops future adjustments but does not automatically restore base values. Understanding these behaviors helps you manage Dayparting safely without unexpected bid or budget changes.