Creating and Managing Feedback Automator Campaigns

Creating and Managing Feedback Automator Campaigns

Overview

Feedback Automator campaigns allow sellers to define how and when product rating and seller feedback requests are sent to buyers. Each campaign acts as a rule-based automation that evaluates orders continuously and schedules request emails based on the campaign’s configuration.

Explanation

A Feedback Automator campaign represents a single set of rules and settings that control feedback outreach. Campaigns are evaluated independently, but the system ensures that only one campaign is applied per order using priority logic.

Campaigns are created as Inactive by default and must be activated after configuration.

Campaign List and Campaign Details

The Campaign List provides visibility into all configured campaigns and their current state.

Each campaign includes the following attributes:

  1. Campaign Name

  2. Start Date

  3. End Date

  4. Total Emails

  5. Sent Emails

  6. Scheduled Emails

  7. Priority

  8. Status (Active / Inactive)

  9. Marketplace

  10. Created At / Updated At

Step-by-step: Create a Feedback Automator Campaign

Use the following steps to create a campaign from start to activation.

Step 1: Start a new campaign

  1. Create a new campaign entry.

  2. Provide a campaign Name (required).

Step 2: Select the request email template

  1. Select one Template for the campaign (only one template can be used per campaign).

  2. Choose the template type based on what you want to request:

    1. Combined (Product ratings + Seller feedback)

    2. Product Review Only

    3. Seller Feedback Only

  3. Preview the template (if needed) before final selection.

Notes
Template selection impacts which analytics metrics are populated and which conversion metrics are calculated.

Step 3: Configure scheduling and timing

  1. Set the Start Date (the date from which the campaign begins evaluating eligible orders).

  2. (Optional) Set the End Date (the date when the campaign stops processing new orders).

    1. If no end date is set, the campaign runs continuously until manually deactivated.

  3. Configure Send Emails After (Days) to define the waiting period after the order purchase date.

  4. Set the Email Send Time (time of day emails should be sent).

  5. Set the Email Send Timezone (timezone used for scheduling email delivery).

Step 4: Select marketplaces

  1. Select one or more Marketplaces for the campaign.

  2. Confirm that only orders from the selected marketplaces should be included.

Info
Only orders from selected marketplaces are evaluated by the campaign.

Step 5: Set campaign priority

  1. Assign a Priority Level for the campaign.

  2. Use priority to control which campaign wins when multiple campaigns match the same order.

Alert
Only one email is sent per order. If multiple campaigns qualify, the campaign with the highest priority is selected.

Step 6: Define campaign rules

Campaign rules determine which orders qualify for email requests.

6A: Choose product or category scope (only one scope type per campaign)

  1. Choose whether the campaign is scoped by Products or by Categories.

If Products scope is used, select one option:

  1. All products

  2. Selected products

  3. Excluded products

If Categories scope is used, select one option:

  1. All categories

  2. Selected categories

  3. Excluded categories

Notes
Only one scope type (Products or Categories) can be used per campaign.

6B: Choose buyer targeting

  1. Select who should receive the request email:

    1. All Buyers

    2. New Buyers

    3. Repeat Buyers

6C: Apply order filters (optional exclusions)

  1. Enable Exclude Returned Orders if you do not want requests sent for returned orders.

  2. Enable Exclude Fulfillment Channel to exclude orders from selected fulfillment methods.

  3. Enable Exclude Discount Orders to exclude orders with item-level or shipping discounts.

Step 7: Save the campaign (Inactive by default)

  1. Save the campaign after completing the configuration.

  2. Confirm the campaign status remains Inactive after creation.

Notes
Inactive campaigns do not evaluate orders or send emails.

Step 8: Activate the campaign

  1. Change the campaign Status to Active.

  2. Confirm the campaign is active and will begin evaluating orders from the configured Start Date.

What Happens After Activation

Once activated, the system automatically:

  1. Continuously evaluates orders against campaign rules

  2. Queues eligible orders after the configured delay

  3. Schedules emails using the selected send time and timezone

  4. Applies priority if multiple campaigns match

  5. Updates campaign-level metrics in real time

Summary

To create a Feedback Automator campaign, configure the campaign name, template, scheduling, marketplaces, priority, and eligibility rules while the campaign is Inactive. Once activated, the system continuously evaluates eligible orders and schedules compliant request emails automatically.