KwickMetrics Listing Tracker Scoring and Improvement Logic

How Listing Tracker Scores and Identifies Listing Improvement Opportunities

Overview

This article explains how Listing Tracker evaluates product listings and determines which products are surfaced as improvement opportunities. Understanding the scoring logic helps sellers interpret suggestions correctly and prioritize listing optimization efforts with confidence.

Explanation

Listing Tracker analyzes enabled products and assigns quality scores based on key listing content components. Each product listing is evaluated across multiple content dimensions to measure how well it meets expected quality standards.

The core content dimensions evaluated are:

  1. Title

  2. Description

  3. Bullet points

Each dimension receives an individual score. These scores are then used to determine whether a product should appear as a suggestion and under which category it should be grouped.

In addition to individual content scores, Listing Tracker also calculates higher-level scores to provide a consolidated view of listing quality.

Usage

Sellers should rely on Listing Tracker scores to:

  1. Understand which part of a listing is underperforming.

  2. Compare listing quality across products consistently.

  3. Focus optimization efforts on the most impactful content gaps.

  4. Avoid manual guesswork when identifying weak listings.

  5. Track listing quality issues at scale across catalogs.

Scoring Logic

  1. Title Score
    Represents the quality of the product title based on predefined evaluation criteria.

  2. Description Score
    Measures the effectiveness and completeness of the product description.

  3. Bullet Points Score
    Evaluates the clarity and structure of bullet point content.

  4. Discoverability Score
    Calculated as the average of the title, description, and bullet points scores. This score is used primarily in the “All” tab to surface products with overall weak discoverability.

  5. KM Score
    Represents the overall listing quality score for the product. It provides a consolidated view of listing health and is shown across all relevant tabs.

Info
All scores follow predefined scoring ranges and are displayed on a normalized scale to allow easy comparison across products.

Score-Based Categorization

Listing Tracker groups products into suggestion categories based on score thresholds. Products with low scores in a specific dimension appear under the corresponding tab:

  1. Products with weak title scores appear under the Title tab.

  2. Products with weak description scores appear under the Description tab.

  3. Products with weak bullet points scores appear under the Bullet points tab.

  4. Products with at least one weak dimension appear under the All tab.

Score types such as Poor, Below Average, and Average are used to further classify listings during filtering.

Important Rules and Behavior

Notes
Listing Tracker surfaces suggestions based on analysis results only and does not guarantee performance improvements.

  1. Only products enabled for suggestions are evaluated.

  2. Scores are generated based on the latest available analysis window.

  3. Products without weak scores do not appear in suggestions.

  4. Each tab applies its own default sorting based on the relevant score.

  5. Scores are read-only and cannot be manually edited.

Prerequisites

  1. Listing Tracker enabled at the account level.

  2. Products selected and enabled for suggestion analysis.

  3. Marketplace selected before scores can be viewed.

Summary

Listing Tracker scoring provides a consistent and structured way to identify listing quality gaps. By evaluating titles, descriptions, and bullet points individually and in aggregate, the system helps sellers quickly understand where improvements are needed and take informed action without manual analysis.