Overview

Rule Guardrails and Advanced Settings allow you to control how far automated actions can go when a Rule Set executes.

When adjusting budgets, bids, or placement multipliers, you can define minimum and maximum limits to ensure changes remain controlled and predictable. These safeguards prevent actions from executing if they exceed defined limits.

Guardrails help maintain stability while still enabling performance-based adjustments.

Explanation

Guardrails are optional constraints that apply to certain actions within supported Rule Set types.

When configuring actions such as:

1. Increasing or decreasing campaign budgets.

2. Setting a fixed campaign budget.

3. Increasing or decreasing keyword or target bids.

4. Adjusting placement multipliers.

You may define minimum and maximum limits.

How Guardrails Work

1. The Rule evaluates performance conditions.

2. If conditions are met, the system calculates the intended adjustment.

3. If the calculated value falls within the defined minimum and maximum range, it is applied as configured.
   

4. If the calculated value exceeds the configured maximum limit, the action is not performed.
   

5. If the calculated value falls below the configured minimum limit, the action is not performed.
   

This ensures automation does not push budgets, bids, or multipliers beyond acceptable boundaries.

Supported Rule Set Types

Guardrails are typically available in Rule Set types that involve adjustable numeric values, including:

1. Optimize Campaign (budget adjustments).

2. Optimize Bids (bid adjustments).

3. Optimize Placements (placement multiplier adjustments).

Guardrail availability depends on the selected action.

Reference Values and Base Values

In some configurations, limits can be defined using relevant reference values, such as:

1. Campaign Base Budget.

2. Base Bid values.

These reference values allow guardrails to align with your predefined baseline settings, which can be configured in Campaign Manager.

Using base values ensures that automated adjustments remain anchored to your original campaign configuration.

Usage

Guardrails are commonly used when you want to:

1. Prevent budgets from dropping below a minimum threshold.

2. Prevent aggressive bid increases.

3. Limit placement multiplier expansion.

4. Maintain controlled scaling.

5. Avoid unintended large swings caused by short-term performance spikes.

Guardrails are especially important in scheduled or hourly automations where actions may run frequently.

Important Rules and Behaviour

1. Guardrails are optional but strongly recommended for budget and bid adjustments.

2. Minimum and maximum limits apply only when the associated action is triggered.

3. If a calculated adjustment exceeds configured minimum or maximum limits, the action is not executed.

4. Guardrails do not override rule conditions; they apply only after conditions are met.

5. Guardrail behavior is applied during each execution cycle.

6. Guardrails do not prevent a rule from triggering; they only control the magnitude of the action.

If no minimum or maximum limits are configured, the system applies the action exactly as defined without additional boundaries.

Prerequisites

1. Ads integration must be connected.

2. You must have access to the Ads Management module.

3. The selected Rule Set type must support adjustable numeric actions.

4. Base budget or base bid values must be configured in Campaign Manager if they are used as reference values.

Summary

Rule Guardrails and Advanced Settings provide structured limits that keep automation controlled and predictable.

By defining minimum and maximum boundaries for budgets, bids, or placement multipliers, you ensure that performance-based automation operates within acceptable ranges.

When used correctly, guardrails help balance automation speed with risk control, reducing the likelihood of extreme or unintended adjustments.