Single Product Optimisation allows sellers to optimise one product listing at a time using selected keywords, product specifications, and competitor inputs. This workflow is designed for focused optimisation where sellers want full control over listing content before publishing it to the marketplace.
This feature is commonly used when launching a new product, improving an underperforming listing, or testing optimisation changes on a single ASIN.
In Single Product Optimisation, the system creates an optimisation session for a specific product based on user inputs. The optimisation process uses selected keyword banks and optional competitor ASINs to generate improved listing content, including titles, descriptions, bullet points, and search terms.
After optimisation, users can review the generated content, manually edit it if required, preview changes against the original listing, and publish the updated content to the marketplace. Each optimisation session maintains version history and supports performance tracking through Growth Monitor after publishing.
Single Product Optimisation should be used when:
Optimising an individual ASIN without affecting other products.
Testing keyword strategies before applying them in bulk.
Making controlled, iterative improvements to a listing.
Creating a high-quality base listing that can later be saved as a template for bulk optimisation.
Navigate to Listing Management → Listing Optimiser.
Ensure Single Optimize is selected.
Select the marketplace.
Enter the ASIN and SKU for the product.
Add product specifications (optional but recommended).
Select one or more keyword banks.
Add competitor ASINs if required.
Click Proceed to create the optimisation session.
On the result page, select the keywords to be used for optimisation.
Click Optimize to generate optimised listing content.
Review the generated title, description, bullet points, and search terms.
Optionally switch to edit mode and make manual changes, then save.
Click Preview and Publish to review before-and-after content.
Publish the optimised listing to the marketplace.
Marketplace, ASIN, SKU, and at least one keyword bank are mandatory to proceed.
Listing Management credits are consumed when creating and running a single optimisation.
Optimisation cannot run unless at least one keyword is selected.
Preview and Publish is available only after the optimisation has been completed.
Editing and saving listing content may affect keyword selections for that version.
In demo or impersonation mode, optimisation, save, preview, and publish actions are disabled.
Access to the Listing Management module.
An integrated Amazon sales channel.
Available Listing Management credits.
Keyword banks created in the Keyword Researcher module.
Single Product Optimisation provides a controlled workflow for improving individual listings. By selecting targeted keywords, reviewing generated content, and validating changes through preview and performance tracking, sellers can optimise listings confidently while maintaining the ability to edit, test, and revert as needed.