KwickMetrics Listing Analyser | Amazon Listing Comparison

Listing Analyser Overview: Purpose, Capabilities, and When to Use It

Overview

Listing Analyser is a tool within the Listing Management module that helps sellers evaluate their product listings against competitors on Amazon. Its purpose is to provide a structured comparison of listing quality, performance indicators, and content compliance so sellers can identify competitive gaps and areas for improvement. Each analysis is run as a session, comparing one primary product with up to ten competitor products.

Explanation

Listing Analyser works by creating an analysis session for a selected primary ASIN and a set of competitor ASINs. During this session, the system processes listing data in the background and generates two key outputs:

  1. A side-by-side comparison of the primary product and competitors across multiple listing and performance metrics.

  2. A detailed factor-based evaluation that measures how well each product aligns with defined listing guidelines, summarized as a KM Score and a breakdown by listing components.


The analysis is descriptive in nature. It explains the current state of listings at the time the session is run and does not predict future performance or recommend automated actions.

Usage

Sellers typically use Listing Analyser to:

  1. Understand how their product listing compares to competitors on key attributes such as content quality, media usage, fulfillment, and reviews.

  2. Identify weaknesses in listing structure or content that may impact competitiveness.

  3. Benchmark listing quality using a consistent scoring framework across multiple products.

  4. Support manual optimization decisions for titles, descriptions, bullet points, rich media, and other listing elements. 

Important Rules and Behavior

  1. Each analysis session compares one primary ASIN with a minimum of one and a maximum of ten competitor ASINs.

  2. Each completed analysis consumes one Listing Management credit.

  3. Only one analysis session can be processed at a time per user; new sessions cannot be started while another is in progress or queued.

  4. Listing Analyser is currently available only for Amazon marketplaces.

  5. Analysis results represent a snapshot of listing data at the time the session was run.      

Prerequisites

  1. Access to the Listing Management module.

  2. An integrated Amazon sales channel.

  3. Available Listing Management credits.

  4. Valid Amazon ASINs for the primary product and competitors.

Summary

Listing Analyser provides a structured, session-based way to compare a product listing against competitors and understand listing quality through standardized metrics and guideline-based scoring. It is designed to help sellers assess where their listings stand today and make informed, manual optimization decisions based on competitive insights.