Overview

Growth Monitor is a post-publish reporting feature in Listing Optimiser that helps sellers evaluate the impact of listing optimisation. It compares performance before and after publishing optimised listings and provides visibility into traffic and organic performance trends.

Growth Monitor is available for both single and bulk optimisation sessions.

Explanation

After a listing is published using Listing Optimiser, Growth Monitor tracks key performance metrics over time. The feature highlights how listing changes affect product visibility and engagement, allowing sellers to validate optimisation outcomes using actual performance data.

Growth Monitor supports two modes:

1. Single Growth Monitor
   Displays performance metrics for an individual optimised product.

2. Bulk Growth Monitor
   Displays aggregated and product-level performance data for all products included in a bulk optimisation session.

Both modes support trend analysis and revert actions.

Usage

Growth Monitor should be used when:

1. Evaluating whether listing optimisation has improved performance.

2. Comparing pre- and post-optimisation metrics.

3. Monitoring trends across one or multiple products.

4. Deciding whether to keep or revert optimisation changes.

Metrics Tracked

1. Sessions

2. Page views

3. Organic orders

4. Conversions (bulk optimisation only)

Single Growth Monitor Behavior

1. Displays total sessions, page views, and organic orders for the optimised product.

2. Shows performance trends over time.

3. Displays the publish date of the optimised listing.

4. Provides a Revert to original option to restore the listing to its pre-optimisation state.

Bulk Growth Monitor Behavior

1. Displays aggregated before-and-after metrics across all products in the session.

2. Shows a table of individual products with their performance metrics and status.

3. Allows selection of specific products to view trend data.

4. Supports Revert selected or Revert all actions.

Important Rules and Behavior

1. Growth Monitor data is available only after a listing has been published.

2. Metrics are not real-time and may appear after a data sync delay.

3. Revert actions replace optimised listing content with the original content.

4. Growth Monitor is read-only and does not modify listings unless a revert action is performed.

5. In demo or impersonation mode, revert actions are disabled.

Prerequisites

1. Published single or bulk optimisation session.

2. Integrated Amazon sales channel.

3. Access to the Listing Management module.

Summary

Growth Monitor provides visibility into how listing optimisation impacts performance over time. By comparing before-and-after metrics and enabling safe revert actions, sellers can make data-driven decisions and confidently iterate on listing improvements without long-term risk.