Keyword Tracker for Listings | KwickMetrics Guide

Keyword Tracker Overview: Tracking Product Keyword Rankings Across Marketplaces

Overview

Keyword Tracker is a tool within the Listing Management module that helps sellers monitor how their products rank for selected keywords on supported marketplaces. It provides visibility into organic (and where supported, sponsored) keyword positions for a product and its competitors, enabling sellers to understand search performance over time.

Explanation

Keyword Tracker allows users to add products by ASIN, assign keywords to track, and optionally include competitor ASINs for comparison. The system periodically syncs keyword ranking data based on the configured tracking status and available Listing Management credits.

Tracking is marketplace-specific, meaning rankings are collected separately for each selected marketplace such as Amazon or Walmart. For each tracked keyword, users can view their product’s ranking position and compare it against competitor products. Keyword Tracker also highlights indexing status and Amazon’s Choice presence where applicable.

Usage

Keyword Tracker is used when sellers want to:

  1. Monitor organic keyword ranking performance for their products.

  2. Compare keyword visibility against competitor ASINs.

  3. Identify keywords where products are indexed or not indexed.

  4. Track ranking changes through regular syncs and alerts.

  5. Understand keyword performance separately by marketplace.

Important Rules and Behavior

  1. Keyword tracking is enabled per product and per marketplace.

  2. Ranking data is refreshed only when tracking is enabled and a sync is completed.

  3. Organic ranking data is available for supported marketplaces; sponsored ranking data may show as “Coming soon” depending on configuration.

  4. Keyword Tracker consumes credits from the shared Listing Management credit pool based on the number of tracked keywords and sync frequency.

  5. If credits are insufficient, immediate sync actions may be restricted.


Notes
NOTE: Keyword Tracker provides historical and current ranking visibility only. It does not predict future rankings.

Prerequisites

  1. Active KwickMetrics account with access to the Listing Management module.

  2. Keyword Tracker feature enabled for the account.

  3. At least one integrated marketplace channel (Amazon or Walmart).

  4. Available Listing Management credits to run keyword syncs.

Summary

Keyword Tracker helps sellers understand how their products perform in search results by tracking keyword rankings across marketplaces. By monitoring organic visibility, indexing status, and competitor performance, sellers gain clarity into keyword-level search presence and can make informed listing and optimization decisions.